Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara

The purposes of this study are: To find out the victory and electability factor Royal Simanjuntak from PKB to become a Member DPRD North Tapanuli Regency in 2019 Election understand Election. type research is qualitative research. strategy carried by his Legislative maximizing 9 elements political marketing, are segmentation, positioning, policy, person, party, presentation, pull pass marketing push marketing. Using strategies through communication channels, namely, face-to-face door-to-door activities. This door very effective helps process attracting prospective voters because apart being known voters, can directly discuss witness situation community more closely. Simanjuntak!'s election, good strategy, was also influenced Royal's socio-political modalities. Socio-political modalities form capital, social capital economic winning contestations. conceptually it said that synergy these three significant influencing candidate. were managed organized effectively simanjuntak had influence on its elections.